The cosmetics sector is becoming increasingly aware of the importance of offering consumers a complete sensory experience, satisfying their expectations and requests as much as possible, and delivering on explicit product promises. In fact, within the past few decades, the industry has more and more extensively entered the world of sensory analysis.

The essential first step to gaining effective commercial sensory feedback is understanding what consumers perceive and feel during the use of a product. In fact, drawing up the required sensory profile for a cosmetic formula will allow the formulator to not only satisfy the consumer need, but also introduce a product to the market with the well-grounded potential for success.

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Published by Cosmetics & Toiletries, november 12th