American consumer confidence has reached its highest point since the beginning of the pandemic : 109,7 points in March 2021, compared to 90,4 points in February 2021. As vaccinations rolled out, consumers regained their optimism and their desire to live their lives to the fullest again.

Foreign and American investors are flocking to share in the recovery. 50% of Americans say they want to spend more; they say they want to splurge on trips, vacations, restaurants, and beauty products. President Biden announced that 36.6% of the population would be vaccinated, or more than 120 million by the end of the month.

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By Laurence Bacilieri (Cosmetic Ressources) – 20 April 2021