The Lip Factory, a lip makeup pigment dispenser, can produce customized makeup in the desired color immediately. The smartphone app Color Tailor uses AI to suggest the best lip color through skin tone and survey.

The lip makeup market, which accounts for a quarter of the $72.2 billion global color makeup market, is seeing a rapid shift in trend. Manufacturers propose the latest lip makeup trends and releases limited products, but customers may have difficulty choosing the products they need, Amorepacific argues.