The growing complexification of the lifestyle in the last decade is impacting the way the anti-ageing cares are worldwide used.

In another way, the industry anticipates the latest and global technological evolutions such as genomic, A.I, Internet of Thing, to develop, product and market these specific skin cares and answer the regulation constraints and the consumers demand. Although the evolution of skin anti-ageing depends primarily on each specific cultural approach (ingredients, regulation, habits…) there is still a globalization of the consumption.

This overall evolution of anti-ageing care presents a paradox with:

– On one hand hyper-targeted care supported by a sharp scientific approach of the mechanisms of actions and expected effects,

– on the other hand, the doubly natural care for their composition and their overall effects on the condition of the skin.

These two tendencies sometimes oppose and represent well identified segments of consumers. All possible exist between the 4 crosses composition-effect:

– Biotech care with targeted effects,

– Biotech care with “natural” effects, perhaps the least represented choice,

– “Natural” formulations for targeted effects,

– “Natural” formulations for “natural” effects.

If we add to these 4 proposals, the diversity of environments and cultural habits as well as the latest technological developments, one can imagine that the fi eld of cosmetics development is infinite.

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