Why should you attend?
“Pollution damage” to skin and hair had been mentioned years ago, but no real work on testing for this existed. Now, when you work on anti-pollution claims, you must use new concepts and “story telling”. But the lack of general agreement on what anti-pollution claims really mean and how to substantiate them pose a big challenge! In the absence of industry-wide recognized parameters & test methods, how should you proceed ?
Find out by joining this course!
You will:
- Get a head-start into anti-pollution claims by understanding the type of products that can be used togenerate anti-pollution protection
- Be fully armed to develop such claims by learning about test methods, criteria for selecting instruments, and how to measure & document such effects & benefits
- Know how to deliver credible substantiated anti-pollution claims that hold up against increased scrutiny of authorities & consumers by knowing the regulatory & ethical limitations
Who should attend?
Ingredient suppliers, formulators, product development managers, marketing & communications specialists, and those working in regulatory affairs department looking to deliver substantiated anti-pollution claims.
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