Dossiers thématiques

Augmented Reality Market Research: Connect with consumers in the durable goods and CPG markets via HCD Research

Augmented reality (AR) involves the inclusion of virtual elements into a live view of a current, real-world space, bridging the gap between the physical and digital worlds.

HCD introduces AR Surveys, a novel market research methodology allowing consumers to respond to digital survey questions while viewing a product or consumer experience through their device’s camera. This use of AR Surveys merges a physical product with a digital landscape to better understand consumer perceptions.

It is easy to implement, provides an opportunity for creative insights, and uncovers in-the-moment reactions. It creates a fun and easy opportunity for consumers to evaluate products and experiences in store or at home with their own smartphone or tablet.

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HCD has been conducting research with health care professionals (physicians, nurses, technicians, and home health care workers), patients, caregivers, and consumers for over 20 years. Our research methods integrate traditional market research tools and applied consumer neuroscience, when appropriate, to concentrate on delivering actionable results at all stages of communication development.

This includes early stage positioning, website optimization/usability, detail aid and mobile app optimization, and final execution of branded content. HCD also provides services related to packaging and medical device product development.

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