to better address the skin and hair care needs of African consumers
With its new Application Technology Laboratory for personal care in Nigeria, BASF aims to develop a local competence centre in formulation technology for sub-Saharan African personal care markets. The manufacturer of cosmetic ingredients wants to launch new solutions addressing the specific needs of African hair and skin.
BASF’s Care Creations has officially opened its new Application Technology Laboratory for personal care and cosmetic products in Lagos, Nigeria. Part of BASF’s global application technology network in 21 countries, the new laboratory is part of BASF’s new regional headquarter for West Africa which was commissioned in Lagos in October last yearand is at the pulse of one of the main sub-Saharan African personal care markets. BASF thus intends to offer a local technical service for African hair and skin care applications throughout sub-Saharan Africa. At the same time, the company strengthens its regional marketing and sales network.
Beyond formulation support, this new laboratory will allow BASF to expand and develop consumer-relevant claim support for the needs of consumers in sub-Saharan Africa.
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