With the start of a new decade, beauty consumers are setting their sights on refreshing, renewing, and restarting a healthy, clean routine.
Increasingly, a big part of every beauty regimen includes seeking out and using cutting edge ingredients that help boost and protect the overall health of the skin and body, as well as nurture and fortify their microbiome. To find out what consumers know (and think about) the microbiome and their approach to a healthier beauty, we asked thousands of US beauty consumers to chime in on the magical microbiome.
She knows what the microbiome is:
87% know the microbiome is the gathering of microbes (good and bad bacteria) that live on body, skin & hair
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