Beauty claims on food supplements must be ‘seriously’ considered via Cosmetics Design Europe
7 April 2020
By Kacey Culliney 09-Mar-2020
Developing food supplements that carry beauty claims for aesthetic benefits presents a real opportunity that the nutritional industry must look at seriously, says a regulatory expert.
Last month, CosmeticsDesign-Europe hosted an expert panel debate at Probiota 2020 in Dublin entitled ‘Beauty and the skin microbiome: Opportunities beyond the gut’. The panel, comprised of Dr. Audrey Gueniche, senior clinical expert at L’Oréal Research and Innovation; Luca Bucchini, director and owner of Hylobates Consulting; and Ewa Hudson, director of insights at Lumina Intelligence, discussed commercial, scientific and regulatory opportunities for probiotics targeting the skin microbiome – considering both topical applications and food supplements.One interesting point raised during the panel debate was the potential for food supplements to carry ‘beauty claims’, rather than EFSA-approved health claims.
EFSA-approved health claims versus beauty claims
One of the panellists, Luca Bucchini from Hylobates Consulting, said it was firstly important industry understood the difference between health claims and beauty claims.
“There is a clear difference. At the border, there is always some uncertainty, but it’s rather clear in its essence. EFSA said, back some years ago, when it comes to skin appearance – like wrinkles or [products] that lighten skin – all these aspects are not related to health. They are not a health benefit. (…)
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