Beauty consumer trends in korea, North America, and Japan via The K Beauty Science

In Korea, a higher proportion of respondents has dry skin, whereas in the US and Japan, a higher proportion of respondents has combination and neutral skin.

The US has a relatively high proportion of oily skin respondents, and Japan has a relatively high proportion of neutral skin respondents.

Even within a single country, skin types tend to vary depending on age, with Korean females displaying a particularly substantial age-dependent difference.

In both Korea and Japan, the proportion of females with dehyrated oily skin and oily skin was relatively higher in the age group 20 to 24.