The beauty industry is primed to expand further into oral care as part of a wide-ranging wellness revamp of the industry, which has already transformed and even premiumized the antiperspirant/deodorant category, ingestibles and other sectors. Here, author Steve Pringle, Ph.D., offers a view of where the oral care sector is headed next.
Guess what? The world around us has changed dramatically over the last 12 months—or has it? In a lot of personal care categories we have seen a shift in consumer priorities. For some categories, and in some regions, cost has become a higher priority with the consumer. However, in others there is greater focus on added functionality, driven by a greater need for personal at-home care.
Then we look at the world of oral care, where product functionality has been at the core of the value proposition to consumers for some time. From a distance it looks like not much has changed in the category, but closer examination reveals a different story.
Published by Global Cosmetic Industry, December 30, 2020
Roger Guillemin identified the molecules in the brain that control the production of hormones in…
In 2007, Sinclair wrote the article “Healthy Hair: What is it?” in which he stated,…
We spoke to John Chave, director-general at trade body Cosmetics Europe, about changing regulations, what’s…