• American businesses are left in limbo as they lack government support from Washington and are under siege in China.

• Aside from adapting to changing consumer demands, the multinational enterprises that stayed in China had to deal with an increasingly hostile business environment.

• Instead of solely focusing on Chinese reforms, foreign brands should pay more attention to their challenges in the Chinese economy.

Beijing has come under fire for its policy shifts over recent months, with its new approach towards “Big Tech” and its harsh education and gaming reforms dumbfounding the international business community. Some global players have adjusted to the changing environment, while others didn’t respond well to the new challenges. As such, those businesses were forced to scale back their China operations or even move out of the country altogether.

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Adina-Laura Achim – October 12, 2021