Clinique Takes Chinese Retail Concept Global via Cosmetics Business

Retail concept gives nod to Clinique’s product development by merging lab environment with minimalist aesthetics

Clinique’s newly developed retail concept, Clinique Laboratories, an investment initially earmarked for the Chinese market, is now expected to roll out globally.

Launched in the city of ShenZhen in December last year, the in-store design is a visual nod to the development of Clinique’s beauty products.

Merging a lab environment with minimalistic aesthetics, the concept is designed to be ‘warm and welcoming’ for visitors, and has incorporated interaction tools to enhance the user’s experience.

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By Becky Bargh 5-May-2021