Colgate-Palmolive continues to shake up the oral category with a Gen Z approach to oral care that transforms the act of brushing your teeth into a ritual for feeling good.

The new brand was born from the belief that a smile is at the heart of feeling beautiful and confident.

CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.

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Published by BeautyMatter on March 29, 2021