Cosmetics aims totrigger our emotions and improve our wellbeing, thanks to the effect of textures and fragrances. The contribution of the neurosciences can provide scientists with a detailed description of the emotional properties of cosmetics by studying their psychic and physiological influences.
“How does the use of a cosmetic product can change human behaviour?” Emotions, universal part of the human, instantly provoke body reactions that can be measured objectively by different methods: eye tracking, skin conductance, brain activity, heart rate or facial expressions.
This relatively new scientific approach allows us to evaluate the emotions that cosmetics provide about the wellbeing of the consumer.
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