While consumers appear to be less and less interested in anti-ageing claims but increasingly in demand for well-being and well-aging solutions, the cosmetics industry is investigating the emotional impact of its products and makes new mood and happiness claims.

Happiness and well-being molecules are the latest trend in cosmetic and skin care products. The craze for cannabidiol-based (CBD) cosmetics is certainly one the clearest signs of how the “happy skin” trend is growing. However, regulatory hurdles linked to the use of this substance encourage cosmetic actives manufacturers to turn to other molecules.

At the in-cosmetics Global tradeshow, which was held in Paris at the beginning of the month, Givaudan launched Sensityl, an active cosmetic ingredient developed from microalgae with powerful soothing effects and the ability to positively influence consumers’ mood. “Consumers have fewer and fewer problems accepting their wrinkles,” said Pauline Martin, Global Communications & Events Manager at Givaudan. “However, they want to feel well with their age.”

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