Coty Launches First Personalized Hair Color Guide for Google Assistant via SpecialChem

Coty has launched the first at-home hair color Action for the Google Assistant on Google Home smart speakers and smartphones.

Guide to Home Hair Color Process

The ‘Clairol Color Expert’ provides consumers a hands-free voice activated guide to the entire at-home hair color process – from finding the right shade at the shelf to applying color, re-application and aftercare at home. This step-by-step service is perfect for first-time and repeat colorists and is easily accessible – just say “Hey Google, talk to Clairol.”

The Clairol Color Expert builds on Coty’s digital innovation strategy, which focuses on insight driven, consumer-first and category level solutions to consumer problems through emerging technology and new platforms.

Expert to Give Better Results

Fred Gerantabee, Coty’s Vice President, Digital Innovation, said:

“In beauty, service is the new product, and for consumers, the real value of a product is not just what’s in the box, but the expertise and service that comes with it. We worked with Google, who helped us identify insights around known category challenges combined with how (and where) beauty consumers are using voice assistants. By delivering Clairol expertise through the unique Google Assistant ecosystem we are able to transform the at home hair color experience and truly help Clairol consumers feel confident that they will get better results with a lifeline and expert at every step of their journey.”

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