Coty today unveiled the Wella Professionals augmented reality (AR) enabled Smart Mirror, which is powered by the award winning CareOS operating system. The mirror’s revolutionary technology enhances the hair color experience from consultation to aftercare with live AR hair color try on, facial recognition that enables the retrieval of past looks and 360° video capture to view the hair at every angle, among other services. It is featured at CES 2019 as part of the CareOS Artémis connected Smart Mirror, which was named a CES® 2019 Innovation Awards Honoree.

The revolutionary Smart Mirror was co-created with Wella Professionals hair stylists and salon owners, based on research to identify the biggest opportunities for innovation in the hair salon experience. The survey of nearly 1,700 stylists and clients revealed that they desire more personalized consultations in the salon and better connections outside of the salon. The new technology can run on any connected device, including tablet or mobile phone, making it flexible and portable to be scaled at salons of all sizes.

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