In her eNewsletter, Young recalled Procter & Gamble’s Reflect. The six-year, $80 million investment created customized makeup, skincare, haircare and perfume that were shipped to customers within five days. Reflect closed in 2005. At the time, P&G called it an exploratory project to gain insights into consumer preferences.
“Were they ahead of their time?” asks Young. “Or is customization too challenging to make profitable?”
More recent customization examples include: Function of Beauty launched in 2015.
Kristel Adriaenssens Milet 1 April 2025 Social intelligence company Dynvibe, which specialises in behavioural marketing…
26 March 2025 The 35th IFSCC Congress will take place in Cannes from September 15…
This AI-powered skin diagnostic device uses bio-optical technology alongside AI algorithms to analyze the skin’s…