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Deodorant Disruption 2.0 – Refill, Reuse, Repeat via Beauty Matter

2 February 2021

The personal care landscape is undergoing a complete overhaul, from staid categories owned by incumbents for decades to completely new categories appearing on retail shelves that are breaking taboos and filling whitespace.

The global beauty and personal care market is expected to grow from USD 493.34 billion in 2018 to USD 756.63 billion by 2026, at a CAGR of 5.81% during the forecast period 2019-2026, according to a report published by Fior Markets.

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Published by Kelly Kovack, January 20, 2021