We selected a range of in-market competitors showing a variety of textural characteristics. We then ran in-home product testing amongst consumers selected to represent our target demographic to collect liking and other key measures for each cream.
In addition we used our trained sensory panels to evaluate the sensory characteristics of each cream using Descriptive Sensory Profiling which gave a defined picture of the textural characteristics of each.
Step 1: Mapping the samples in terms of consumer preference
Step 2: Grouping consumers according to Liking
Step 3: Understanding Consumer Segmentation using Descriptive Sensory Profiling
Published by SensoryDimensions
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