The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmectics is to truly take off, say researchers.

Writing in Skin Research & Technology​​, researchers from France reviewed the dermo-cosmetics skin care category, analysing advances made in personalisation such as devices and digital techniques to collect data on consumer needs and skin parameters. The review then discussed how personalised dermo-cosmetics could be improved through advances in the study of measurement – metrology.

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Published by Cosmectics, July, 2020