The interest in probiotics for immunity has passed its peak but a 24-month rise in internet searches for prebiotics and skin health is more than a passing trend, according to new insights from Lumina Intelligence.

The online market analysts at Lumina have added ‘prebiotics’ to the list of keywords tracked in their microbiome search trends analysis dashboard named Dr Google​, revealing how internet users are searching for this trending ingredien​t.

The interactive dashboard tracks search data from Google Ads Keyword Planner for nearly 900 keywords in the probiotics (and now prebiotics) space.

This month’s report (September 2018-2020) reveals that the keywords most regularly associated with prebiotics in the last 24 months include: kids, dogs, IBS, women’s health, constipation, weight loss, baby, and skin.

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Published via Cosmetics design Europe, 22th October 2020