Effects of Positive Emotions Induced by the Use of Skin Care Products Confirmed by KAO

Positive emotions contributed to improving skin appearance by  KAO

The main purpose of skin care products is to keep the skin healthy and beautiful. Various dermatological approaches have been shown to have effects for skin care, and, based on research findings, active ingredients and formulation technologies have been developed.

On the other hand, there are several examples of skin care users who experience the generation of positive emotions, such as happiness and satisfaction, when performing the skin care routine. Kao speculated that “skincare not only makes one feel good, but evokes positive emotions that lead to better skin condition” and has promoted “Research on Skin Care Linked to Emotions.” In order to verify the hypothesis, Kao has promoted “Research on Skin Care Linked to Emotions.”

Previously, research by Kao revealed that the pleasant touch of a “hand-press,” or gently touching the facial skin with the palms, arouses positive emotions. Kao has also found that positive emotions induced by the hand-press ritual improve skin appearance. With a focus on the effect of the use of skin care products on the generation of positive emotions, Kao tested whether the positive emotions induced by the application of cream during the skin care ritual improved the skin’s appearance.

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