The beauty company is well positioned for retail post-COVID thanks to an AR platform that lets consumers virtually ‘try on’ makeup and other products.
For years, enterprises have struggled to deliver on the promise of augmented reality (AR) in solving real-world business problems. But one organization that has embraced AR technology appears poised to buck the trend: The Estée Lauder Companies, which has deployed AR to better serve customers during the COVID-19 pandemic.
The 75-year-old operator of more than 25 beauty brands has built a software platform to help it get AR services to market more quickly while enabling consumers to virtually “try on” makeup without a trip to the beauty counter. The Virtual Try On (VTO) AR platform helps consumers gauge the look of lipsticks, mascaras, foundations, eyeshadows, and other beauty products before they decide to purchase them.
By Clint Boulton – JUN 14, 2021
Dear readers, Welcome in this 32nd edition of the ZOOM, your go-to resource dedicated to…
L’Oréal is offloading Decléor and Saint-Gervais Mont Blanc to the French group Cospal. The two…
Pola Chemical Industries unveils personalised skin models created from urine-derived induced pluripotent stem cells (iPS),…