Fenty Beauty Introduces Virtual Try-On To E-commerce via Global Cosmetic Industry

Fenty Beauty is launching a virtual experience that allows consumers to virtually try on different shades of products before purchasing.

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Powered by Perfect Corp. and its YouCam makeup technology, consumers can try on more than 400 shades of products across complexion, cheek, eye and lip categories on FentyBeauty.com.

“Try Shade On” joins Fenty Beauty’s digital shade finder and virtual consultation offerings that help consumers navigate through the brand’s complexion and color products.

Consumers can experience the virtual try-on by clicking the “Try Shade On” icon at the bottom right corner of the product image screen. A live photo of the consumer will then be generated, allowing them to try on any shade available in that product selection.