France’s advertising council, the Conseil Paritaire de la Publicité (CPP), has published an opinion that the recommendations on cosmetics advertising in France should be updated in line with new European regulations.
The organisation highlighted two main areas of concern: ‘without’ (free-from) claims on cosmetics packaging, and the scientific basis of any tests that manufacturers claim have been carried out on products.
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In terms of scientific claims, it strives to:
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