In order to substantiate new hair care claims, CIDP has developed in vitro and ex vivo testing methods using natural hair strands. With a subsidiary in Brasil, CIDP has access to an ideal population with all hair types.
Comprised of experts in hairdressing and dermatology, CIDP Brazil focuses on specific product claims such as protection against pollution, repair of damaged hair from chemical aggression, color protection, hair shine and volume, breaking and hair fall and many more. It also proposes innovative protocols to substantiate new claims such as “hair faint ” (great straightening efficacy).
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