To accelerate innovation and develop new business models, Henkel’s consumer business units Beauty Care and Laundry & Home Care have established internal idea factory and incubator teams–think tanks that combine agile work approaches with the scale and expertise of a global company, the Happi Top 30 industry leader noted.

The teams will anticipate upcoming trends, identify new business models and services and develop product concepts to capture additional growth opportunities to continuously expand the businesses. Key priorities are speed and agility, according to the company.

The Fritz Beauty Lab—whose name is inspired by Henkel’s founder Fritz Henkel—aims to identify attractive niches with a growth potential for existing brands or spots to create completely new brands. Meanwhile, LoveNature GmbH is Henkel Laundry & Home Care’s new sustainability idea factory, developing new business innovation.  It will particularly focus on sustainable solutions starting in the field of laundry and homecare products, but also embrace new technologies and business models.

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Published by Happi, December 14, 2020