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Henkel Digitalizes Hair Care Experience with Schwarzkopf Professional SalonLab™ via SpecialChem

15 January 2018

From near-infrared hair diagnostics and augmented reality color consultation, to creating personalized on-demand hair care products: Henkel Beauty Care has announced the Schwarzkopf Professional SalonLab™ – a digital ecosystem for quantifying and customizing the hair care experience, propelling hair salons into the digital age.

SalonLab™ – a Digital Ecosystem

SalonLab, two-time recipient of this year’s CES® 2018 Innovation Awards, which celebrates outstanding product design and engineering in new consumer technology products, will debut at CES® in Las Vegas this month.

With the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services, Henkel Beauty Care and its leading salon brand Schwarzkopf Professional are reinventing the salon experience as we know it. Henkel’s technology takes the guess work out of which products and services are best for each client’s hair by analyzing hair at the molecular level, empowering the consultation process with data-driven insights and producing on-demand, personalized care solutions.

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