Non classé

Henkel Launches Innovative AI Hair Color Tool in U.S. published by Henkel

Henkel, a leader in beauty and hair care solutions, announces the U.S. launch of Choicify® – an online hair color consultancy tool. Beginning this month, the new platform will be available within the online user experience at Amazon and Walmart for all Henkel retail color brands, Schwarzkopf® brands Simply Color, Color Ultime, Keratin Color and göt2b®.

Through artificial intelligence (AI) and augmented reality, Choicify offers personalized hair color consultations to consumers.

The tool allows consumers to quickly and easily see themselves with different color shades before they choose to purchase. For example, once in the platform, users can use their smart phone or computer camera for a live color preview, or they can view various hair color selections via a personal photo upload or model’s photo. The platform also guides each consumer through a series of short questions to help them choose a hair color product that’s ideal for their needs.

Read more…

Published by Henkel, October 30, 2020

Recent Posts

We Are Testing® at NYSCC Suppliers’ Day 2025

👉 The Skinobs team will be delighted to welcome you booth 857, to talk with…

Pollution, a relevant exposome factor in skin aging and the role of multi-benefit photoprotection via ACTAS

J. Santamaria, Y. Gilaberte, L. Prudkin, J. Piquero-Casals 11 March 2025 Skin aging is a…

AI nose: Study explores future of scent detection via Personal Care Insights

Beatrice Wihlander 9 May 2025 Korean scientists have developed a next-generation artificial intelligence (AI) electronic…