The measure of the emotions is now a well implemented practice in fragrance domain. However this know-how is weakly used in the cosmetic industry. The aim of this innovative research is to evaluate emotional responses of a heating emulsion, to obtained reliable physiological stimulations to assess subjects’ mood and emotions in response to a self-subjective questionnaire.
Actually, there is a real link between wellness & beauty. We know that, Cosmetics and Perfumes influence our appearance (physical impact), self-image (mental) and our relationships with others (social). They participate fully in the overall well-being and they have a positive impact on the emotional and social levels (i.e. pleasant smells, or the attractiveness of a face thank to nice makeup).
Nowadays, the need for well-being has become fundamental, which is why its evaluation in the consumer is becoming a new form of sensory measurement. The well-being is a physical and mental condition experienced by a person. The key role of positive emotions is to understand subjective well-being. The well-being is a stable positive affective state which results not only from the absence of negative affects, but mainly from the presence of positive affects. The contemporary definition of emotion, shared by most authors, includes three components: a cognitive component, a behavioral component and a physiological component, which will be evaluated according to the criteria of the test. And we will use them as separate elements of an “emotional toolbox”.
Published by Patrice Bellon for IFSCC Milano 2019
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