Before a cream, cleanser or serum goes to market, testing it for safety is an important step to ensure it isn’t dangerous and protect brands from potential lawsuits down the line.

After all, product safety is top of mind for regulators and consumers. As Nader Naeymi-Rad, co-founder of Beauty Independent parent company Indie Beauty Media Group, explains, if a product claims to hydrate your skin and doesn’t, that won’t necessarily get brand founders in trouble, but, if a product gives a customer a rash or ends up burning their skin, “that’s absolutely a no-no.”

Last week, Naeymi-Rad moderated an In Conversation webinar episode on the science of beauty sponsored by Codex Beauty Labs with the participants Craig Weiss, president of CPT Labs, Raja Sivamani, a dermatologist and Ayurvedic practitioner at Pacific Skin Institute, and Kristin Neumann, founder of MyMicrobiome.

Below, we bring attention to key points from their discussion, including when a product should be patch tested, why in vitro testing is the best route for the skin microbiome, and how much clinical studies cost.

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BY TAYLOR BRYANT JUNE – 11, 2021