Hybrid Sun Care: Anessa to Launch Multifunctional Skin Brightening Sunscreen in Response to Changing Pandemic Needs via Cosmetics Design Asia
29 June 2021
Japanese cosmetics giant Shiseido is set to launch a new multifunctional sunscreen under the Anessa brand that has skin brightening properties as a response to the changing consumer needs in the wake of the COVID-19 pandemic.
Anessa’s Brightening UV Sunscreen Gel is described as a ‘medicated’ brightening sun protection product that can be used for brightening and moisturising care.
The new launch is set to debut in Japan under a limited release from June 21 onwards.
Anessa is Shiseido’s dedicated mass market sun care brand that is primarily available in pharmacies and drugstores.
By Amanda Lim – 01 Jun 2021
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