The Cosmetics Testing News

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IEC ConnecTED! IEC launches its new App dedicated to cosmetic evaluation

14 April 2017

A connected App offering new perspectives of study design in particular with one of its features developed during many years of research by a specialized company: it allows, from a simple selfie, a biometric analysis of more than 15 morphological and colorimetric parameters.

Between objectivation and perception, this new evaluation tool on tablet and Smartphone propels IEC into the digital age to be even closer to the expectations of its customers and consumers: a live time analysis for a real added value to the efficacy proof of anti-aging products or make-up. A new way to confirm perceived effects in the new environment of connected consumers (extreme conditions, 12 and 18 hour-lasting, effects on waking …).


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