Developers and manufacturers of cosmetic products like to use direct contact when it comes to implementing new ideas. But the ongoing Corona virus pandemic is currently making it difficult to hold physical trade fairs. Cathy Laporte talks about a new digital platform on the market that should support the cosmetics industry in this regard.

COSSMA: When did you realise that you need to create a virtual platform and how did it go from there to the launch?

Cathy Laporte: Digital communications have become more important than ever in the past year with imposed lockdowns and travel restrictions. With face-to-face events postponed or cancelled, it is imperative that we continue to provide our audience with the latest ingredient launches, insight into trends and network opportunities through a virtual offering.

In-cosmetics group has wholeheartedly embraced this challenge by launching several new digital initiatives to ensure we keep the conversation going and unite personal care professionals. For example, the launch of our connect platform took place in June 2020 and acts as an online resource of educational articles, webinars, and videos for the industry.

This was followed by in-cosmetics virtual, which took place over three days and provided an online meeting place for suppliers and manufacturers to network, much like our traditional face-to-face events. We continue to listen to customer feedback and are always looking to enhance the user experience, so the launch of “in-cosmetics Discover” seemed like the next logical step in our mission to keep the industry connected and up to date.

Reflecting an offering similar to the innovation zone at the shows, the digital space takes a different approach to our previous virtual offerings as it focuses on new ingredients and innovations, enabling exhibitors from across our portfolio of shows to promote their latest products and be discovered.

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By Cathy Laporte – 15.06.2021