The term synesthesia is a fusion of two Greek words meaning “together” and “sensation,” which refers to the perception of the same stimulus by two different senses. In some individuals, synesthesia is a physiological condition through which experiences related to perception, such as color or taste, are caused by stimuli that would not normally be associated with that experience.
Synesthesia also can be used as an approach to combine different sensations, or in some cases feelings, and for this reason it has widely been used in music, painting, literature and poetic metaphors.1
For example:
Synesthetic experiences demonstrate three primary characteristics: they are provoked by a stimulus, they are conscious perceptions and they are automatic.2 They are an important trend emerging in sectors such as food, beverages and of course, cosmetics.
They are experts in cosmetics testing. Their testing laboratories have been operating since 1949 and…
Beatrice Wihlander 24 April 2025 Cosmetic products from China have hit an all-time high in…
Kirsty Doolan 24 April 2025 Digestive microbiota is increasingly associated with a host of health…