Is Colgate’s new optic-sensor toothbrush a beauty device? via Cosmetics Design

2 January By Deanna Ustroke

The oral care brand is showing its Plaqless Pro Smart Electric Toothbrush at this week’s Consumer Electronics Show (CES) in Las
Vegas, Nevada. And the biolm-busting device has already won the show’s Best of Innovation for Health and Beauty award.

“We’re excited to introduce this breakthrough technology with sensors that can see through foamy toothpaste to provide information that helps people take stronger ownership of their oral health,” Patricia Verduin, chief technology ocer for Colgate-Palmolive, tells the press.

“Our new Plaqless Pro,” she explains, “delivers the superior cleaning of a powered toothbrush, the proven location tracking of advanced oral care devices and now the detection of an oral scanner that enables personal brushing feedback in real time for remarkable clean.”

Oral care and the microbiome

Microorganisms live nearly everywhere in and on the human body. And the biolm that the new Colgate device promises to detect and eliminate is the result of those organisms working in concert to dominate the oral environment.

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