Antibacterials and hand sanitizers have never before gained the public’s attention or demand as much as they have in the face of COVID-19.
According to Global Cosmetic Industry, market analyst firm IRI reported that year over year, from March 22, 2019 to 2020, sales in liquid hand soap grew 198% and hand sanitizers grew 184%; in relation, vitamins grew 77%. IRI surveyed consumers and found that “[p]reventive health care products, like immunity, are trending higher than symptomatic products, as consumers look first to prevent illness. Cleaning products and hand sanitizers/soap [are] also important to consumer self care practices.”
Published by Cosmetics & Toiletries, September 3rd, 2020
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