L’Oréal Appoints Barbara Lavernos via Global Cosmetic Industry

L’Oréal has appointed Barbara Lavernos as the president, research, innovation and technologies as of February 1, 2021. Lavernos is currently EVP, chief technologies & operations officer and will be succeeded in her role by Antoine Vanlaeys, according to the company.

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Lavernos will be succeeding Laurent Attal, EVP research and innovation, who is to retire in Feburary 2021. Attal joined L’Oréal in 1986 in the active cosmetics division. He joined the executive committee in 2002 and became EVP R&I in 2010.

Jean-Paul Agon, chairman and chief executive officer, appointed Lavernos who joined L’Oréal in 1991. She became director of the Rambouillet plant in 2000 and was appointed global chief procurement officer in 2004.

She was entrusted with the general management of travel retail for the luxury division in 2012, and for the entire travel retail department in 2013. In 2014, Agon appointed her chief operations officer and a member of the group’s executive committee.

According to L’Oréal, Lavernos led a transformation and modernization, “embarking all parts of the business on a digital transformation and redesigned the supply chain to increase flexibility and agility to respond to channel shifts, in particular the explosion of e-commerce.”