L’Oréal: Customised experience and precision beauty the future of tech R&D via Cosmetics Design Europe

ech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.

L’Oréal soared into the beauty tech spotlight again this month with the launch of its artificial intelligence (AI) powered at-home device Perso. Showcased at the Consumer Technology Association (CES) 2020 in Las Vegas, the 6.5-inch 450g innovation device uses real-time data and trend analysis to create personalised skin care formulas, dispensed using a patented motorised system. L’Oréal said a global roll-out was scheduled under a leading skin care brand next year, ensuring the technology was accessible to all.