In response to a 40% increase in hair color inquires to the consumer care center at L’Oréal during the pandemic, the brand launched a 24/7 hair color platform called Haircolor Concierge.

Further reading: L’Oréal Alumni Form Think Tank for Multicultural Beauty

According to L’Oréal, consumers will be able to text or video chat trained color professionals seven days a week. The availability of virtual try-on tools allows consumers to test out a new color.

Features of the platform include:

• Live chat
• Make an appointment
• Virtual try-on and diagnostic tools
• How-to’s and Q&A’s
• Trend articles

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Published via Global Cosmetic Industry, September, 1st 2020