French beauty giant L’Oréal will present “Limitless Beauty”, their most recent tech innovations, at the Viva Technology Paris show, on 16-18 May 2019. Aiming at bringing digital tools into daily beauty routines, the company will showcase four thematic areas.
According to L’Oréal, the future of beauty and client experience will be powered by voice, Artificial Intelligence and Augmented Reality.
“We are delighted to join Viva Technology, a yearly rendezvous of the tech world in France, our home country. It’s a great opportunity to share our vision of beauty which is diversified and accessible to all, tailored to the needs and aspirations around the world and powered by digital. New technologies such as Augmented Reality, Artificial Intelligence, voice, enable us to offer more and more personalised and sophisticated services to all, to produce in a more agile and sustainable way, to integrate our consumers into the creation process and to offer them an experience accessible at any time, everywhere,” Lubomira Rochet, Chief Digital Officer L’Oréal.
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