Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvent consumer haircoloring experience
through user-design breakthroughs at home and in the salon

Clichy, January 3, 2022 – Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly, delivering consistent haircolor results for consumers at home, and Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.

L’Oréal has the longest haircoloration heritage in the industry as it invented the world’s first safe, synthetic haircolor formulation more than 100 years ago – creating what is now a $10 billion dollar industry. Today, a century later, the company once again reveals its haircoloration leadership by transforming the industry with two breakthrough innovations powered by cutting-edge technology alongside the most precise formulation.

“Our century-long, deep experience and leadership in haircoloration has allowed our researchers, data scientists and Tech engineers to completely revisit and reinvent the haircoloring experience for both: at home with Colorsonic, a unique user-designed re-usable device allowing a precise vibrant result of haircoloration, and for hair stylists with Coloright, the most personalized and advanced experience in hair salons to achieve desired haircolor results anywhere in the world. L’Oréal’s BeautyTech leadership allows us to push the boundaries of tech multiplied by science for breakthroughs in more personalized, inclusive and sustainable beauty experiences” said Barbara Lavernos, Deputy Chief Executive Officer, in Charge of Research, Innovation and Technology.

When the COVID-19 pandemic caused the temporary closure of many salons, the at-home haircolor business grew by 6%. During this time, consumers experienced the challenges of an at-home haircoloring process that has remained virtually unchanged for decades, namely the messiness of hair dye and the difficulty of applying haircolor to hard-to-reach places.

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By L’Oreal Research and Innovation – 03.01.2022