Non classé

Losing its Colour? Data Suggests Japanese Consumers have Developed New Make-up Needs and Preferences via Cosmetics Design

Reviews on cosmetics portal @cosme have revealed several new make-up needs and concerns that have emerged in Japan during the ongoing COVID-19 pandemic and suggests how beauty brands can adapt to these trends.

Owned by Japanese beauty retail and media firm istyle Inc, @cosme is a cosmetic portal that has amassed millions of product reviews from 6.1m members.

Read more…

Published by Amanda Lim on February 04, 2021

Recent Posts

GBA Group – Excellence in services for the cosmetics industry at in-cosmetics Korea 2025

GBA Group is a leading group of laboratories with a solid reputation backed by over…

Stripping tape for collecting Keratinocytes (dead skin cell) by Intech CO. at in-cosmetics Korea

Now, INTECH CO. developed stripping tape to collect Dead skin cell. - Basic Skin Research…

Korean Cosmetics Marketing Strategy: Dominate TikTok Like K-Beauty’s Leaders via Spray

K-Beauty's Global Takeover: A Success Story The Korean beauty industry has achieved an unprecedented milestone:…