Invited to China Connect, the conference that gathered experts in digital and mobile marketing in mid-March in Paris, Ian Wu, Meitu’s Head of Strategic Partnerships, introduced the latest technological advances of the Chinese group specialized in selfie applications founded in 2008.
According to Ian Wu, beauty online sales have reached a ceiling of 30% of the global market. To him, although they have always known the Internet, the Generation Z has not deserted physical stores. “The concept consisting in testing before buying is very important to them, and beauty advisors still play an essential role,” he said, as there are no other explanations than the relative stagnation of the share of online beauty sales.
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