The founder of a pioneering nail wrap brand in Singapore says the market for these convenient nail stickers is poised for ‘exciting’ growth on the back of increased awareness.

Nodspark was founded in 2018 by Eugenia Ye-Yeo, an entrepreneur who saw a need in the market for a more convenient way for people to wear nail art when she stumbled upon nail wraps. “Back then, there weren’t any existing brands. I believe the only brands that came before us folded. From my research, it definitely didn’t exist in Singapore – and the rest is history,” said Ye-Yeo. Today, nail wraps are known to be an easy and affordable way to have manicured nails with fancy designs.

However, when Nodspark first entered the scene, nail wraps had a less than stellar reputation, said Ye-Yeo. “The trouble with nail wraps is that it was considered a cheap product – you could find them for a few dollars at [night markets] and usually people who tried those didn’t come away with good experiences.”

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By Amanda Lim 14-May-2021