The last month has been tough going for the consumer genomics industry with frontrunners 23andMe and Ancestory.com both announcing massive layoffs. However, new kid on the block Nebula Genomics is launching a consumer product today that will offer users whole genome sequencing for $299.

“We hope to really revitalize the whole space by making whole genome sequencing affordable, providing more comprehensive, dynamic user-driven reporting and by addressing privacy concerns that many people have,” Dennis Grishin, cofounder at Nebula Genomics, told MobiHealthNews.

The Harvard Medical spinout, cofounded by geneticist George Church — made famous for, among other things, his attempts to revive the woolly mammoth — differs from other popular consumer genomics companies because it will perform a 30X whole genome sequencing as opposed to genome typing. This allows for more comprehensives insights into the genome.

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