Krebs-Bensch is presenting at the in-cosmetics Formulation Summit,​ which takes place in London on 25-26 October 2017.

Is there a genuine appetite among consumers for products that work with the skin’s natural microbiome?​

Yes, currently there is a small market. However, there is an impressive amount of growing interest.

Consumers have reported a belief that probiotics have a positive impact on digestive health. Bacteria-savvy consumers’ perception that natural products are healthier has driven a trend to look for innovative products that will work with the skin’s natural microbiome.

Since probiotics or “good bacteria” are perceived as being safe, the transition into skincare is not a surprise and has garnered the interest of consumers primarily between the ages of 18 and 34. Younger consumers tend to be most interested in probiotics.

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