Probiotic Skincare Technology – not ‘fake science’: interview via Cosmetics Design Europe
16 November 2017
Krebs-Bensch is presenting at the in-cosmetics Formulation Summit, which takes place in London on 25-26 October 2017.
Is there a genuine appetite among consumers for products that work with the skin’s natural microbiome?
Yes, currently there is a small market. However, there is an impressive amount of growing interest.
Consumers have reported a belief that probiotics have a positive impact on digestive health. Bacteria-savvy consumers’ perception that natural products are healthier has driven a trend to look for innovative products that will work with the skin’s natural microbiome.
Since probiotics or “good bacteria” are perceived as being safe, the transition into skincare is not a surprise and has garnered the interest of consumers primarily between the ages of 18 and 34. Younger consumers tend to be most interested in probiotics.
