Proving claims to maximise on beauty trends via Cosmetics Design Europe

By Lucy Whitehouse, 30-Jun-2017

Ahead of a new Open Academy for the industry in Europe, we caught up with one of the speakers on the challenges facing formulators in the region when it comes to cosmetics testing. Irene Zaldívar, Zurko Research, Spain, is set to present on the topic during the upcoming Open Academy, due to be held in October in Barcelona, Spain and organised by the Cosmetics Consultants Europe industry association.

We caught up with her to gain insight into the content of her presentation, which will consider an overall perspective on why it is important to demonstrate the safety and efficacy of new cosmetic products by In Vitro and In Vivo studies.

Zaldívar says the presentation will also cover innovative products with trending claims (maintenance of your skin microbiome, anti-pollution, etc.). Meeting better informed consumers Zaldívar notes that proving efficacy and safety has never been more important, as consumers are increasingly savvy and demanding claims proof.

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